Developed and managed marketing, brand image, media content, messaging, and innovative digital growth-hacking strategies to attract and retain customers. Cultivated a following and community of over 215,000+ users due to formulaic content strategy.
Our journey began in 2016 while enjoying a casual meal at a local burger eatery in the Miami metro area, Anthony pulled me aside. With a mix of vulnerability and ambition, he confided, "Kevin, I no longer want to be seen as just a personal trainer. I envision myself as a business owner, an entrepreneur. I need your expertise to help me transition."
At the time of our conversation, Anthony had a follower count of just 5,000. His online image was not reflective of the entrepreneurial spirit he felt inside. He aspired for more - not just in numbers, but in influence and recognition.
The disconnect between Anthony's current online presence and his aspirations presented a challenge. He had the passion and vision but lacked the strategic branding to position himself as an industry leader.
Brand Development:
Together, we meticulously crafted the 'savage' persona that Anthony envisioned. This comprehensive brand identity permeated every digital touchpoint, from nuances in his physical appearance — including hair length and beard styling — to the strategic tone and copywriting of captions and content. Each element was carefully considered to ensure a cohesive and resonant brand presentation.
Content Production: Prioritizing impeccable quality, I assumed responsibility for both capturing and editing photos and videos, with the intention of amplifying Anthony's brand narrative. The videos produced under my creative direction introduced innovative editing techniques and storytelling methods, accompanied by carefully curated musical choices, setting them apart in the social media landscape. A testament to the calculated approach, numerous videos achieved virality, consistently attracting over 75,000 - 200,000 views upon each release. Cumulatively, the organic strategy led to an impressive reach of hundreds of comments, hundreds of thousands of views, and millions of impressions, all without allocating funds towards paid advertising.
Growth Hacking & Engagement: By tapping into some guarded marketing strategies, we utilized engagement groups to boost likes and comments. This strategy aimed to optimize algorithmic responses from social media platforms, triggering the platforms to push Anthony's content to broader audiences.
Anthony's brand was meticulously sculpted into an ideal ecosystem poised to convert customers and burgeon into a seven-figure digital enterprise.
Now that you know a lot about me, let me know if you are interested to work with me.
